Building the Future
Real Estate Broker
3/18/25
In this episode, Cree Quaker, owner of The Machree Group brokerage firm, gives us an inside look at her work as a real estate broker, where she partners with agents, clients, and investors to maximize property value and stay ahead of market trends. Success in brokerage goes beyond a passion for real estate—it demands deep knowledge of the marketplace, strategic thinking, and expert negotiation. Tune in as Cree shares what it takes to thrive in the industry and whether a career in real estate could be the right path for you!
Topics
00:46 Introduction
02:50 How did you become a broker?
05:18 Broker vs. agent
06:00 Necessary schooling and licensure
07:29 Best skills to be a broker
08:40 Typical day for a broker
10:50 Why do you (still) need a broker?
11:35 Earnings potential
13:18 Handling difficult clients
14:41 Biggest misconceptions
15:30 Building a client base
17:37 AI: helping or hurting?
18:19 Stories of success
21:48 Where is the business of real estate headed?
23:12 Something that would surprise you about brokers...
Resources
Real estate agent vs. broker vs. realtor
U.S. Bureau of Labor Statistics - Real Estate Broker
Real Estate Designations and Certifications
Music credit: Kate Pierson & Monica Nation